{"id":428,"date":"2025-06-13T03:52:31","date_gmt":"2025-06-13T03:52:31","guid":{"rendered":"https:\/\/elastique.100k.studio\/?p=428"},"modified":"2025-08-21T15:29:02","modified_gmt":"2025-08-21T15:29:02","slug":"bmw-group-mega-me","status":"publish","type":"post","link":"https:\/\/elastique.100k.studio\/de\/bmw-group-mega-me\/","title":{"rendered":"BMW Group \u2013 Mega Me 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Using artificial intelligence and face-swapping technology, visitors at BMW Welt in Munich can project their faces onto the protagonists, seeing themselves behind the wheel and becoming part of the BMW brand.[:de]F\u00fcr die Pr\u00e4sentation des BMW i Vision Dee entwickeln wir \u201eMega Me\u201c \u2013 eine immersive Experience, die in Echtzeit personalisiert werden kann. Mithilfe von K\u00fcnstlicher Intelligenz und Face-Swapping-Technologie k\u00f6nnen Besucher:innen in der BMW Welt in M\u00fcnchen ihre Gesichter auf die Protagonisten projizieren, sich selbst hinter dem Steuer sehen und so Teil der BMW-Marke werden.[:]\"\r\n      },\r\n      \"tmc_black_background\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"type\": \"text_mit_columns\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 2,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 6,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"tmc_less_space_below\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      }\r\n    },\r\n    {\r\n      \"tzu_text\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en]BMW offers visitors an experience that is as spectacular as it is joyful \u2013 a lasting souvenir of their visit[:de]BMW bietet den Besuchern ein Erlebnis, das ebenso 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42-square-metre LED screen and enhanced with 3D effects within seconds. Visitors experience an individualised, three-dimensional illusion that immerses them in the brand world of the vehicle and gives them a sense of the digital future. The anamorphic display also creates the impression that film elements emerge from the screen into the room, lending a virtual hand that will propel the relationship between people and automobiles to a new level.[:de]Das vor Ort aufgenommene Foto der Besucher:innen wird hochaufl\u00f6send in die digitale Animation auf dem 42 Quadratmeter gro\u00dfen LED-Bildschirm integriert und in Sekunden mit 3D-Effekten versehen. So entsteht eine individuelle, dreidimensionale Illusion, die die Besucher:innen direkt in die Markenwelt des Fahrzeugs eintauchen l\u00e4sst und ein Gef\u00fchl f\u00fcr die digitale Zukunft vermittelt. 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To create this effect, we applied the principles of the so-called \u201canamorphic illusion\u201d to the animation. Using AI face replacement done by Reface team and the processing of various layers in real-time we create an illusion that feels impressively realistic.[:de]Anamorphe Illusion: F\u00fcr das blo\u00dfe Auge scheinen die 3D-Elemente der Animation weit aus dem Bildschirm herauszuragen. Um diesen Effekt zu erzielen, haben wir die Prinzipien der sogenannten \u201eanamorphischen Illusion\u201c auf die Animation angewendet. 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this installation is achieved by the complex real-time media system that we developed \u2013 unprecedented in this high screen resolution. Combined with our playful journey through the imaginative world of the i Vision Dee, we made the technology behind it invisible and gave visitors a true moment of joy.[:de]Die Gesamtwirkung der Installation wird durch das komplexe Echtzeit-Mediasystem erzeugt, das wir entwickelt haben \u2013 in dieser hohen Bildschirmaufl\u00f6sung beispiellos. 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