{"id":793,"date":"2025-07-09T11:34:39","date_gmt":"2025-07-09T11:34:39","guid":{"rendered":"https:\/\/elastique.100k.studio\/?p=793"},"modified":"2025-10-03T20:49:17","modified_gmt":"2025-10-03T20:49:17","slug":"international-mini-dealer-experience","status":"publish","type":"post","link":"https:\/\/elastique.100k.studio\/de\/international-mini-dealer-experience\/","title":{"rendered":"BMW Group \u2013 International MINI Dealer Experience"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[1],"tags":[],"award":[],"client":[98],"product":[33,36,32],"service":[9,21,49,4,8,48,7],"class_list":["post-793","post","type-post","status-publish","has-post-thumbnail","hentry","category-media-show","client-bmw-group","product-animation","product-consulting-strategy","product-media-show","service-motion-design","service-concept","service-consulting","service-creative-direction","service-coding","service-strategy","service-workshops"],"acf":[],"grid":"{\r\n  \"colCount\": 12,\r\n  \"colGutter\": 1.5,\r\n  \"rowGutters\": [\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0\r\n  ],\r\n  \"frameMargin\": 5,\r\n  \"leftFrameMargin\": 36,\r\n  \"rightFrameMargin\": 36,\r\n  \"topFrameMargin\": 0,\r\n  \"mus\": {\r\n    \"colGutterMu\": \"%\",\r\n    \"rowGutterMu\": \"%\",\r\n    \"topFrameMu\": \"px\",\r\n    \"bottomFrameMu\": \"px\",\r\n    \"frameMu\": \"px\"\r\n  },\r\n  \"bottomFrameMargin\": 0,\r\n  \"rowAttrs\": [\r\n    {\r\n      \"relid\": 1\r\n    },\r\n    {\r\n      \"relid\": 3\r\n    },\r\n    {\r\n      \"relid\": 5\r\n    },\r\n    {\r\n      \"relid\": 7\r\n    },\r\n    {\r\n      \"relid\": 9\r\n    },\r\n    {\r\n      \"relid\": 11\r\n    },\r\n    {\r\n      \"relid\": 13\r\n    },\r\n    {\r\n      \"relid\": 15\r\n    },\r\n    {\r\n      \"relid\": 17\r\n    },\r\n    {\r\n      \"relid\": 19\r\n    },\r\n    {\r\n      \"relid\": 21\r\n    },\r\n    {\r\n      \"relid\": 23\r\n    },\r\n    {\r\n      \"relid\": 25\r\n    },\r\n    {\r\n      \"relid\": 27\r\n    }\r\n  ],\r\n  \"bgColor\": null,\r\n  \"bgImage\": null,\r\n  \"cont\": [\r\n    {\r\n      \"oi_use_vimeo\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"oi_vimeo_url\": {\r\n        \"type\": \"text_url\",\r\n        \"val\": \"\"\r\n      },\r\n      \"oi_image\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/01-MINI-IMDE_2024-One-Image.jpg\",\r\n        \"id\": \"788\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"oi_caption\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"oi_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"one_image\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 0,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 2,\r\n      \"push\": 0,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"tmc_headline\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en]Strategic storytelling[:de]Strategisches Storytelling[:]\"\r\n      },\r\n      \"tmc_text\": {\r\n        \"type\": \"textarea\",\r\n        \"val\": \"[:en]5,000 visitors from 36 countries were invited to the port city within a seven-week period to meet the latest MINI models. Dealers, partners, sales experts and press representatives had the opportunity to discover the future of mobility for themselves at the Schiecentrale event location and a specially created Container City. \\nAs part of the design team, we were responsible for the media product presentations. Both educational and entertaining, they were all designed with the aim of getting the specialized audience involved in the experience. We communicated the overarching brand strategy and vision for the future, as well as the design language and technical features, in an informal and emotional way to get the visitors excited about the brand and the vehicles.[:de]Innerhalb von sieben Wochen wurden 5.000 Besucher aus 36 L\u00e4ndern in die Hafenstadt eingeladen, um die neuesten MINI-Modelle kennenzulernen. H\u00e4ndler:innen, Partner:innen, Vertriebsexpert:innen und Pressevertreter:innen hatten die Gelegenheit, die Zukunft der Mobilit\u00e4t pers\u00f6nlich an der Eventlocation Schiecentrale sowie in einer eigens errichteten Container City zu erleben. Als Teil des Designteams verantworten wir die Medienpr\u00e4sentationen der Produkte. Sowohl lehrreich als auch unterhaltsam, wurden sie so gestaltet, dass das Fachpublikum aktiv in das Erlebnis einbezogen wird. Auf informelle und emotionale Weise kommunizieren wir die \u00fcbergeordnete Markenstrategie und Zukunftsvision, ebenso wie die Designsprache und technischen Features \u2013 und begeistern die Besucher:innen f\u00fcr Marke und Fahrzeuge.[:]\"\r\n      },\r\n      \"tmc_black_background\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"type\": \"text_mit_columns\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 1,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 4,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"align\": \"top\",\r\n      \"tmc_less_space_below\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      }\r\n    },\r\n    {\r\n      \"tzu_text\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en]We used interactive animation elements to liven up the workshops and demonstrate how facts and functions of each model can be presented in a compact, playful and engaging way.[:de]Wir setzten interaktive Animationselemente ein, um die Workshops lebendig zu gestalten und zu zeigen, wie Fakten und Funktionen jedes Modells kompakt, spielerisch und ansprechend vermittelt werden k\u00f6nnen.[:]\"\r\n      },\r\n      \"tzu_add_quotes\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"tzu_title\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"tzu_max_width\": {\r\n        \"type\": \"text\",\r\n        \"val\": \"\"\r\n      },\r\n      \"tzu_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"#ff7716\"\r\n      },\r\n      \"tzu_text_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"tzu_add_bottom_space_desktop\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": true\r\n      },\r\n      \"tzu_add_bottom_space_mobile\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": true\r\n      },\r\n      \"type\": \"text_oder_zitat_mit_untertitel\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 2,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 6,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"tzu_use_video_image_fallback_left\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"tzu_fallback_image_left\": {\r\n        \"type\": \"file\"\r\n      },\r\n      \"tzu_video_left\": {\r\n        \"type\": \"file\"\r\n      },\r\n      \"tzu_video_left_mov\": {\r\n        \"type\": \"file\"\r\n      },\r\n      \"tzu_width_left\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"30\"\r\n      },\r\n      \"tzu_position_x_left\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_position_y_left\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_use_mobile_position_left\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"tzu_mobile_width_left\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"30\"\r\n      },\r\n      \"tzu_mobile_position_x_left\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_mobile_position_y_left\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_use_video_image_fallback_right\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"tzu_fallback_image_right\": {\r\n        \"type\": \"file\"\r\n      },\r\n      \"tzu_video_right\": {\r\n        \"type\": \"file\"\r\n      },\r\n      \"tzu_video_right_mov\": {\r\n        \"type\": \"file\"\r\n      },\r\n      \"tzu_width_right\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"30\"\r\n      },\r\n      \"tzu_position_x_right\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_position_y_right\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_use_mobile_position_right\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"tzu_mobile_width_right\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"30\"\r\n      },\r\n      \"tzu_mobile_position_x_right\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_mobile_position_y_right\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      }\r\n    },\r\n    {\r\n      \"fbi_use_vimeo\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"fbi_vimeo_url\": {\r\n        \"type\": \"text_url\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_image\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/02-MINI-IMDE_2024-Full-Bleed-Image.jpg\",\r\n        \"id\": \"775\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"fbi_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_link\": {\r\n        \"type\": \"post_search_text\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_link_text\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"fbi_text_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"full_bleed_image\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 3,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 8,\r\n      \"push\": 0,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"ela_text_text\": {\r\n        \"type\": \"textarea\",\r\n        \"val\": \"[:en]To communicate the MINI portfolio in an appealing way, we first held intensive workshops with all product experts to identify the essence of the individual topics. Translated into explanatory videos, 360\u00b0 animations or short clips, the result was not only entertaining presentations, but also tongue-in-cheek stories that made participants look forward to driving the real MINI.\\n\\nAs strategic consultants, we also coached the speakers, wrote scripts and storylines and developed consistent narratives with added value in the process.[:de]Um das MINI-Portfolio ansprechend zu kommunizieren, f\u00fchrten wir zun\u00e4chst intensive Workshops mit allen Produktexperten durch, um die Essenz der einzelnen Themen zu identifizieren. In Erkl\u00e4rvideos, 360\u00b0-Animationen oder kurzen Clips umgesetzt, entstanden so nicht nur unterhaltsame Pr\u00e4sentationen, sondern auch augenzwinkernde Geschichten, die Lust darauf machen, den echten MINI zu fahren.\\n\\nAls strategische Berater begleiteten wir au\u00dferdem die Speaker, verfassten Skripte und Storylines und entwickelten dabei konsistente Narrative mit echtem Mehrwert.[:]\"\r\n      },\r\n      \"ela_text_max_width\": {\r\n        \"type\": \"text\",\r\n        \"val\": \"\"\r\n      },\r\n      \"ela_text_text_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"ela_text_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"ela_text\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 4,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 10,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"align\": \"top\",\r\n      \"ela_text_small_text_mobile\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": true\r\n      },\r\n      \"ela_text_less_space_below\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": true\r\n      }\r\n    },\r\n    {\r\n      \"ti_image_1\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/03-MINI-IMDE_2024-Two-Images-01.jpg\",\r\n        \"id\": \"776\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"ti_caption_1\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"ti_image_2\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/03-MINI-IMDE_2024-Two-Images-02.jpg\",\r\n        \"id\": \"777\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"ti_caption_2\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"ti_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"two_images\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 5,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 12,\r\n      \"push\": 0,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"tmc_headline\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en]3D-generated visions of the future[:de]3D-generierte Zukunftsvisionen[:]\"\r\n      },\r\n      \"tmc_text\": {\r\n        \"type\": \"textarea\",\r\n        \"val\": \"[:en]In the MINI Studios, housed in a separate container, guests explored the brand focus topics \u2013 \u2018Collaborations,\u2019 \u2018Accessories,\u2019 \u2018Uncharted,\u2019 and \u2018Toolbox\u2019 \u2013 which complemented the workshops. In the interest of sustainability, we adapted an existing exhibit we had developed to fit the new conditions. Visitors activated one of the four topics using a robot-controlled token: when the puck hit the large-format LED wall, a clip was triggered, serving as a starting point for a deep dive and team discussions. We designed unique and bold 3D worlds to further spark conversation.[:de]In den MINI Studios, untergebracht in einem separaten Container, erkundeten die G\u00e4ste die Markenschwerpunkte \u2013 \u201eCollaborations\u201c, \u201eAccessories\u201c, \u201eUncharted\u201c und \u201eToolbox\u201c \u2013 die die Workshops erg\u00e4nzten. Im Sinne der Nachhaltigkeit passten wir ein bereits entwickeltes Exponat an die neuen Gegebenheiten an. Die Besucher:innen aktivierten eines der vier Themen mithilfe des robotergesteuerten Tokens: Sobald der Puck die gro\u00dfformatige LED-Wand traf, wurde ein Clip ausgel\u00f6st, der als Ausgangspunkt f\u00fcr vertiefende Diskussionen und Teamgespr\u00e4che diente. Die von uns auff\u00e4llig gestalteten 3D-Welten regten zus\u00e4tzlich den Austausch an.[:]\"\r\n      },\r\n      \"tmc_black_background\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"type\": \"text_mit_columns\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 6,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 14,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"tmc_less_space_below\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"align\": \"top\"\r\n    },\r\n    {\r\n      \"fbi_use_vimeo\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"fbi_vimeo_url\": {\r\n        \"type\": \"text_url\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_image\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/04-MINI-IMDE_2024-Full-Bleed-Image.jpg\",\r\n        \"id\": \"778\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"fbi_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_link\": {\r\n        \"type\": \"post_search_text\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_link_text\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"fbi_text_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"full_bleed_image\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 7,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 16,\r\n      \"push\": 0,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"ec_carousel_images\": {\r\n        \"type\": \"file_list\",\r\n        \"val\": [\r\n          {\r\n            \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/05-MINI-IMDE_2024-Carousel-01.jpg\",\r\n            \"id\": \"779\",\r\n            \"filetype\": \"image\",\r\n            \"filename\": \"05-MINI-IMDE_2024-Carousel-01.jpg\"\r\n          },\r\n          {\r\n            \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/05-MINI-IMDE_2024-Carousel-02.jpg\",\r\n            \"id\": \"780\",\r\n            \"filetype\": \"image\",\r\n            \"filename\": \"05-MINI-IMDE_2024-Carousel-02.jpg\"\r\n          },\r\n          {\r\n            \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/05-MINI-IMDE_2024-Carousel-03.jpg\",\r\n            \"id\": \"781\",\r\n            \"filetype\": \"image\",\r\n            \"filename\": \"05-MINI-IMDE_2024-Carousel-03.jpg\"\r\n          }\r\n        ]\r\n      },\r\n      \"ec_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"#ffffff\"\r\n      },\r\n      \"type\": \"ela_carousel\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 8,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 18,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"align\": \"top\"\r\n    },\r\n    {\r\n      \"ela_text_text\": {\r\n        \"type\": \"textarea\",\r\n        \"val\": \"[:en]Driven by our passion for design, technology and innovation we transform complex content into engaging experiences. By orchestrating diverse touchpoints we shape a truly holistic brand journey. The guests were not only excited about the brand but also became actively involved and sparked lasting connections within the MINI community.[:de]Getrieben von unserer Leidenschaft f\u00fcr Design, Technologie und Innovation verwandeln wir komplexe Inhalte in fesselnde Erlebnisse. Indem wir vielf\u00e4ltige Touchpoints orchestrieren formen wir eine ganzheitliche Markenreise. Die G\u00e4ste waren nicht nur begeistert von der Marke sondern wurden auch aktiv eingebunden und kn\u00fcpften dauerhafte Verbindungen innerhalb der MINI Community.[:]\"\r\n      },\r\n      \"ela_text_max_width\": {\r\n        \"type\": \"text\",\r\n        \"val\": \"\"\r\n      },\r\n      \"ela_text_text_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"ela_text_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"ela_text\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 9,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 20,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"align\": \"top\",\r\n      \"ela_text_small_text_mobile\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": true\r\n      },\r\n      \"ela_text_less_space_below\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": true\r\n      }\r\n    },\r\n    {\r\n      \"ti_image_1\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/06-MINI-IMDE_2024-Two-Images-01.jpg\",\r\n        \"id\": \"782\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"ti_caption_1\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"ti_image_2\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/06-MINI-IMDE_2024-Two-Images-02.jpg\",\r\n        \"id\": \"783\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"ti_caption_2\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"ti_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"two_images\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 10,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 22,\r\n      \"push\": 0,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"ec2_carousel_images\": {\r\n        \"type\": \"file_list\",\r\n        \"val\": [\r\n          {\r\n            \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/07-MINI-IMDE_2024-Carousel-Cut-02-1.jpg\",\r\n            \"id\": \"790\",\r\n            \"filetype\": \"image\",\r\n            \"filename\": \"07-MINI-IMDE_2024-Carousel-Cut-02-1.jpg\"\r\n          },\r\n          {\r\n            \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/07-MINI-IMDE_2024-Carousel-Cut-03.jpg\",\r\n            \"id\": \"791\",\r\n            \"filetype\": \"image\",\r\n            \"filename\": \"07-MINI-IMDE_2024-Carousel-Cut-03.jpg\"\r\n          },\r\n          {\r\n            \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/07-MINI-IMDE_2024-Carousel-Cut-01.jpg\",\r\n            \"id\": \"784\",\r\n            \"filetype\": \"image\",\r\n            \"filename\": \"07-MINI-IMDE_2024-Carousel-Cut-01.jpg\"\r\n          }\r\n        ]\r\n      },\r\n      \"ec2_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"ela_carousel_2\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 11,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 24,\r\n      \"push\": 0,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"tzu_text\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en]The MINI Dealer Experience became more than a presentation of new models \u2013 it turned into an inspiring brand experience that actively immersed visitors in the world of MINI.[:de]So wurde aus der MINI Dealer Experience nicht nur eine Pr\u00e4sentation neuer Modelle, sondern ein inspirierendes Markenerlebnis, das die Besucher aktiv in die Welt der Marke eintauchen lie\u00df.[:]\"\r\n      },\r\n      \"tzu_add_quotes\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"tzu_title\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"tzu_max_width\": {\r\n        \"type\": \"text\",\r\n        \"val\": \"\"\r\n      },\r\n      \"tzu_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"#ff7716\"\r\n      },\r\n      \"tzu_text_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"tzu_add_bottom_space_desktop\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": true\r\n      },\r\n      \"tzu_add_bottom_space_mobile\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": true\r\n      },\r\n      \"type\": \"text_oder_zitat_mit_untertitel\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 12,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 26,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"tzu_use_video_image_fallback_left\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"tzu_fallback_image_left\": {\r\n        \"type\": \"file\"\r\n      },\r\n      \"tzu_video_left\": {\r\n        \"type\": \"file\"\r\n      },\r\n      \"tzu_video_left_mov\": {\r\n        \"type\": \"file\"\r\n      },\r\n      \"tzu_width_left\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"30\"\r\n      },\r\n      \"tzu_position_x_left\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_position_y_left\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_use_mobile_position_left\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"tzu_mobile_width_left\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"30\"\r\n      },\r\n      \"tzu_mobile_position_x_left\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_mobile_position_y_left\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_use_video_image_fallback_right\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"tzu_fallback_image_right\": {\r\n        \"type\": \"file\"\r\n      },\r\n      \"tzu_video_right\": {\r\n        \"type\": \"file\"\r\n      },\r\n      \"tzu_video_right_mov\": {\r\n        \"type\": \"file\"\r\n      },\r\n      \"tzu_width_right\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"30\"\r\n      },\r\n      \"tzu_position_x_right\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_position_y_right\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_use_mobile_position_right\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"tzu_mobile_width_right\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"30\"\r\n      },\r\n      \"tzu_mobile_position_x_right\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      },\r\n      \"tzu_mobile_position_y_right\": {\r\n        \"type\": \"text_small\",\r\n        \"val\": \"0\"\r\n      }\r\n    },\r\n    {\r\n      \"fbi_use_vimeo\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"fbi_vimeo_url\": {\r\n        \"type\": \"text_url\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_image\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/07-MINI-IMDE_2024-Full-Bleed-Image.jpg\",\r\n        \"id\": \"792\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"fbi_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_link\": {\r\n        \"type\": \"post_search_text\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_link_text\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"fbi_text_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"full_bleed_image\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 13,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 28,\r\n      \"push\": 0,\r\n      \"absolute_position\": false\r\n    }\r\n  ]\r\n}","phonegrid":"","_links":{"self":[{"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/posts\/793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":0,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/media\/787"}],"wp:attachment":[{"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/tags?post=793"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/award?post=793"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/client?post=793"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/product?post=793"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/service?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}