{"id":809,"date":"2025-07-09T13:02:17","date_gmt":"2025-07-09T13:02:17","guid":{"rendered":"https:\/\/elastique.100k.studio\/?p=809"},"modified":"2025-08-24T18:12:47","modified_gmt":"2025-08-24T18:12:47","slug":"bmw-group-mixed-reality-experience","status":"publish","type":"post","link":"https:\/\/elastique.100k.studio\/de\/bmw-group-mixed-reality-experience\/","title":{"rendered":"BMW Group \u2013 Mixed Reality Experience"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[1],"tags":[],"award":[],"client":[98],"product":[33,34,39],"service":[21,4,8],"class_list":["post-809","post","type-post","status-publish","has-post-thumbnail","hentry","category-media-show","client-bmw-group","product-animation","product-augmented-reality","product-virtual-reality","service-concept","service-creative-direction","service-coding"],"acf":[],"grid":"{\r\n  \"colCount\": 12,\r\n  \"colGutter\": 1.5,\r\n  \"rowGutters\": [\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0,\r\n    0\r\n  ],\r\n  \"frameMargin\": 5,\r\n  \"leftFrameMargin\": 36,\r\n  \"rightFrameMargin\": 36,\r\n  \"topFrameMargin\": 0,\r\n  \"mus\": {\r\n    \"colGutterMu\": \"%\",\r\n    \"rowGutterMu\": \"%\",\r\n    \"topFrameMu\": \"px\",\r\n    \"bottomFrameMu\": \"px\",\r\n    \"frameMu\": \"px\"\r\n  },\r\n  \"bottomFrameMargin\": 0,\r\n  \"rowAttrs\": [\r\n    {\r\n      \"relid\": 1\r\n    },\r\n    {\r\n      \"relid\": 3\r\n    },\r\n    {\r\n      \"relid\": 5\r\n    },\r\n    {\r\n      \"relid\": 7\r\n    },\r\n    {\r\n      \"relid\": 9\r\n    },\r\n    {\r\n      \"relid\": 11\r\n    },\r\n    {\r\n      \"relid\": 13\r\n    },\r\n    {\r\n      \"relid\": 15\r\n    },\r\n    {\r\n      \"relid\": 17\r\n    },\r\n    {\r\n      \"relid\": 19\r\n    }\r\n  ],\r\n  \"bgColor\": null,\r\n  \"bgImage\": null,\r\n  \"cont\": [\r\n    {\r\n      \"fbi_use_vimeo\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"fbi_vimeo_url\": {\r\n        \"type\": \"text_url\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_image\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/01-BMW-Group-Magic-Leap-IAA-2023-Full-Bleed-Image.jpg\",\r\n        \"id\": \"801\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"fbi_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_link\": {\r\n        \"type\": \"post_search_text\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_link_text\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"fbi_text_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"full_bleed_image\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 0,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 2,\r\n      \"push\": 0,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"oi_use_vimeo\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"oi_vimeo_url\": {\r\n        \"type\": \"text_url\",\r\n        \"val\": \"\"\r\n      },\r\n      \"oi_image\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/02-BMW-Group-Magic-Leap-IAA-2023-One-Image.jpg\",\r\n        \"id\": \"802\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"oi_caption\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"oi_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"one_image\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 1,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 4,\r\n      \"push\": 0,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"ela_text_text\": {\r\n        \"type\": \"textarea\",\r\n        \"val\": \"[:en]To bring the character of the vehicles to life and turn the BMW brand into a holistic experience, we develop a mixed-reality concept with playful elements. Visitors wear Magic Leap 2 glasses to explore the vehicles interactively from the stage in an entirely new way.[:de]Um den Charakter der Fahrzeuge zum Leben zu erwecken und die BMW-Marke zu einem ganzheitlichen Erlebnis zu machen, entwickeln wir ein Mixed-Reality-Konzept mit spielerischen Elementen. Besucher:innen tragen Magic Leap 2-Brillen, um die Fahrzeuge interaktiv von der B\u00fchne aus auf v\u00f6llig neue Weise zu entdecken.[:]\"\r\n      },\r\n      \"ela_text_max_width\": {\r\n        \"type\": \"text\",\r\n        \"val\": \"\"\r\n      },\r\n      \"ela_text_text_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"ela_text_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"#ebefc0\"\r\n      },\r\n      \"type\": \"ela_text\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 2,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 6,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"align\": \"top\",\r\n      \"ela_text_small_text_mobile\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": true\r\n      },\r\n      \"ela_text_less_space_below\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      }\r\n    },\r\n    {\r\n      \"ti_image_1\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/03-BMW-Group-Magic-Leap-IAA-2023-Two-Images-01.jpg\",\r\n        \"id\": \"803\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"ti_caption_1\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"ti_image_2\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/03-BMW-Group-Magic-Leap-IAA-2023-Two-Images-02.jpg\",\r\n        \"id\": \"811\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"ti_caption_2\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"ti_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"two_images\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 3,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 8,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"align\": \"top\"\r\n    },\r\n    {\r\n      \"ela_text_text\": {\r\n        \"type\": \"textarea\",\r\n        \"val\": \"[:en]Through the innovative AR glasses, the Vision Neue Klasse appears as a virtual 3D object within reach, giving visitors exclusive insights into its interior. A mini-game lets participants take the driver\u2019s seat: with a pinch gesture, they can send the futuristic model to a predefined metropolis.[:de]Durch die innovativen AR-Brillen erscheint die Vision Neue Klasse als virtuelles 3D-Objekt zum Greifen nah und gew\u00e4hrt den Besucher:innen exklusive Einblicke in das Interieur. Ein Minispiel erm\u00f6glicht es den Teilnehmer:innen, den Fahrersitz einzunehmen: Mit einer Pinch-Geste k\u00f6nnen sie das futuristische Modell in eine vorgegebene Metropole schicken.[:]\"\r\n      },\r\n      \"ela_text_max_width\": {\r\n        \"type\": \"text\",\r\n        \"val\": \"\"\r\n      },\r\n      \"ela_text_text_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"ela_text_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"ela_text\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 4,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 10,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"align\": \"top\",\r\n      \"ela_text_small_text_mobile\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": true\r\n      },\r\n      \"ela_text_less_space_below\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      }\r\n    },\r\n    {\r\n      \"fbi_use_vimeo\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"fbi_vimeo_url\": {\r\n        \"type\": \"text_url\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_image\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/04-BMW-Group-Magic-Leap-IAA-2023-Full-Bleed-Image.jpg\",\r\n        \"id\": \"810\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"fbi_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_link\": {\r\n        \"type\": \"post_search_text\",\r\n        \"val\": \"\"\r\n      },\r\n      \"fbi_link_text\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"fbi_text_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"full_bleed_image\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 5,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 12,\r\n      \"push\": 0,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"tmc_headline\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en]Visual Fun Factor[:de]Visueller Spa\u00dffaktor[:]\"\r\n      },\r\n      \"tmc_text\": {\r\n        \"type\": \"textarea\",\r\n        \"val\": \"[:en]The presentation of the MINI Family plays with the quirky brand image. Using the full capabilities of the Magic Leap 2 glasses, we create individual immersive islands for the three MINI models. A mini-game adds to the fun: visitors aim at a chosen vehicle with a pinch gesture, triggering a virtual road along which the MINI drives onto the stage in full size.[:de]Die Pr\u00e4sentation der MINI Family spielt mit dem quirligen Markenimage. Wir schaffen individuelle, immersive Inseln f\u00fcr die drei MINI-Modelle. Ein Minispiel sorgt f\u00fcr zus\u00e4tzlichen Spa\u00df: Besucher:innen zielen mit einer Pinch-Geste auf ein ausgew\u00e4hltes Fahrzeug, wodurch eine virtuelle Stra\u00dfe ausgel\u00f6st wird, auf der der MINI in Originalgr\u00f6\u00dfe auf die B\u00fchne f\u00e4hrt.[:]\"\r\n      },\r\n      \"tmc_black_background\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"type\": \"text_mit_columns\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 6,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 14,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"tmc_less_space_below\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      }\r\n    },\r\n    {\r\n      \"oi_use_vimeo\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"oi_vimeo_url\": {\r\n        \"type\": \"text_url\",\r\n        \"val\": \"\"\r\n      },\r\n      \"oi_image\": {\r\n        \"type\": \"file\",\r\n        \"url\": \"https:\/\/elastique.100k.studio\/wp-content\/uploads\/2025\/07\/05-BMW-Group-Magic-Leap-IAA-2023-One-Image.jpg\",\r\n        \"id\": \"806\",\r\n        \"filetype\": \"file\",\r\n        \"filename\": \"\"\r\n      },\r\n      \"oi_caption\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en][:de][:]\"\r\n      },\r\n      \"oi_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"type\": \"one_image\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 7,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 16,\r\n      \"push\": 0,\r\n      \"absolute_position\": false\r\n    },\r\n    {\r\n      \"tmc_headline\": {\r\n        \"type\": \"textarea_small\",\r\n        \"val\": \"[:en]New Technology, New Paths[:de]Neue Technologie, neue Wege[:]\"\r\n      },\r\n      \"tmc_text\": {\r\n        \"type\": \"textarea\",\r\n        \"val\": \"[:en]This multimedia solution positions BMW as a future-oriented company while highlighting its strong affinity for technological innovation. The technical implementation presents challenges, as the Magic Leap 2 glasses are usually designed for indoor use and their infrared tracking is sensitive to sunlight. Through meticulous testing and calibration, the application runs smoothly.[:de]Diese Multimedia-L\u00f6sung positioniert BMW als zukunftsorientiertes Unternehmen und unterstreicht gleichzeitig die ausgepr\u00e4gte Affinit\u00e4t zur technologischen Innovation. Die technische Umsetzung stellte eine Herausforderung dar, da die Magic Leap 2-Brillen \u00fcblicherweise f\u00fcr den Innenbereich konzipiert sind und ihr Infrarot-Tracking empfindlich auf Sonnenlicht reagiert. Durch sorgf\u00e4ltige Tests und Kalibrierung l\u00e4uft die Anwendung reibungslos.[:]\"\r\n      },\r\n      \"tmc_black_background\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"type\": \"text_mit_columns\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 8,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 18,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"tmc_less_space_below\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      }\r\n    },\r\n    {\r\n      \"ela_text_text\": {\r\n        \"type\": \"textarea\",\r\n        \"val\": \"[:en]To reach a broader audience beyond the IAA Mobility, a second Web-AR application brings playful driving joy to mobile phones. Meanwhile, the Magic Leap 2 glasses are deployed in BMW dealerships, supported by a device management system we developed for remote updates.[:de]Um ein breiteres Publikum \u00fcber die IAA Mobility hinaus zu erreichen, bringt eine zweite Web-AR-Anwendung spielerische Fahrfreude auf mobile Endger\u00e4te. Gleichzeitig kommen die Magic Leap 2-Brillen bei BMW-H\u00e4ndlern zum Einsatz, unterst\u00fctzt von einem von uns entwickelten Ger\u00e4te-Management-System f\u00fcr Remote-Updates.[:]\"\r\n      },\r\n      \"ela_text_max_width\": {\r\n        \"type\": \"text\",\r\n        \"val\": \"\"\r\n      },\r\n      \"ela_text_small_text_mobile\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": true\r\n      },\r\n      \"ela_text_text_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"\"\r\n      },\r\n      \"ela_text_background_color\": {\r\n        \"type\": \"colorpicker\",\r\n        \"val\": \"#ebefc0\"\r\n      },\r\n      \"ela_text_less_space_below\": {\r\n        \"type\": \"checkbox\",\r\n        \"val\": false\r\n      },\r\n      \"type\": \"ela_text\",\r\n      \"frameOverflow\": \"both\",\r\n      \"row\": 9,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"relid\": 20,\r\n      \"push\": 0,\r\n      \"absolute_position\": false,\r\n      \"align\": \"top\"\r\n    }\r\n  ]\r\n}","phonegrid":"","_links":{"self":[{"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/posts\/809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/comments?post=809"}],"version-history":[{"count":0,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/posts\/809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/media\/808"}],"wp:attachment":[{"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/media?parent=809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/categories?post=809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/tags?post=809"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/award?post=809"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/client?post=809"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/product?post=809"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/elastique.100k.studio\/de\/wp-json\/wp\/v2\/service?post=809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}