{"id":985,"date":"2025-07-15T09:26:19","date_gmt":"2025-07-15T09:26:19","guid":{"rendered":"https:\/\/elastique.100k.studio\/?p=985"},"modified":"2025-08-22T10:27:47","modified_gmt":"2025-08-22T10:27:47","slug":"mitsubishi-electric-brand-exhibition","status":"publish","type":"post","link":"https:\/\/elastique.100k.studio\/de\/mitsubishi-electric-brand-exhibition\/","title":{"rendered":"Mitsubishi Electric \u2013 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Many people all over the world encounter Mitsubishi Electric products every day. This is why we take a slice of the real world and place it in the exhibition. \\n\\nThis slice transforms first from an abstract landscape representing 'transportation' to a city standing for 'building', before pixel up to visualize 'communication' and ultimately coming to the workbench of the world for 'energy' and 'automation'. Visitors gain a general overview of all of the fields of business in just 10 to 15 minutes and dive into more details at any time.[:de]F\u00fcr den neuen deutschen Hauptsitz von Mitsubishi Electric in Ratingen realisieren wir reine Markenausstellung, um das \u00e4u\u00dferst vielf\u00e4ltige Portfolio des Unternehmens hervorzuheben. Menschen auf der ganzen Welt begegnen t\u00e4glich Produkten von Mitsubishi Electric. Deshalb nehmen wir einen Ausschnitt der realen Welt und setzen ihn in der Ausstellung um.\\n\\nDieser Ausschnitt verwandelt sich zun\u00e4chst von einer abstrakten Landschaft, die f\u00fcr \u201eTransport\u201c steht, in eine Stadt als Sinnbild f\u00fcr \u201eGeb\u00e4ude\u201c, bevor er sich zu \u201eKommunikation\u201c aufpixelt und schlie\u00dflich an der Werkbank der Welt f\u00fcr \u201eEnergie\u201c und \u201eAutomation\u201c endet. 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The central object guides visitors through the entire exhibition and complements the architecture of the building - an elongated, glazed main road - perfectly. With its extraordinary shape, its influence is not limited to the inside of the exhibition area as it also catches the eye from outside. In terms of the materials, we select a high-quality wooden surface to stand in visual and emotional contrast to the world of technology.[:de]\u201eA Slice of the World\u201c. Das zentrale Objekt f\u00fchrt die Besucher:innen durch die gesamte Ausstellung und erg\u00e4nzt die Architektur des Geb\u00e4udes \u2013 eine langgestreckte, verglaste Hauptstra\u00dfe \u2013 auf perfekte Weise. Mit seiner au\u00dfergew\u00f6hnlichen Form wirkt es nicht nur im Inneren des Ausstellungsbereichs, sondern zieht auch von au\u00dfen die Blicke auf sich. 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