Mercedes-Benz – Sculpture

Project

We develop an elegant and fascinating video for the presentation of a sculpture that not only reflects the development process of Mercedes-Benz but also highlights the aesthetic language of the object.

Services

3D & Motion Design, Concept, Creative Direction, Live Action Production

Awards

Sculpture

The sculpture shows an abstract vehicle body materialising out of a level and forming the silhouette of a car in an artistically exaggerated manner.
We use the unique high-speed motion control camera ‘Spike’ to record slow-motion shots. In these shots, real and digital elements, textures and abstract objects interact with the sculpture that is increasingly materialising into a complete, aesthetically pleasing object.

»Our designers translate their artistic designs into the aesthetic language of the vehicles of Mercedes-Benz, uniting dramatic details with harmony, style and passion.«

Professor Gorden Wagener
Head of Design, Daimler AG

We manage the entire production process from conception and design development to film and music production. The time pressure is critical: we just have two days left for the pitch. Nevertheless, we present an impressive mood video with music composed in-house.

The challenge and solution

The aesthetic language of the sculpture is visualized in the most emotional and striking way possible. The idea of describing a shape by having other objects interact with its form emerges naturally. It should appear as real and organic as possible.

But how do you let water, pearls and fire interact with a three-metre-long object? A 1:4 scale model of the sculpture, produced by the Mercedes-Benz Design Centre, helps bring all our visions to life. ‘Spike’, the world’s fastest motion control robot from ‘The Marmalade’, performs camera movements even during high-speed shooting at 500 to 1,000 frames per second. After the shoot, we post-process and finalize the video within just two weeks.

In a high-speed shoot, every take is over as soon as it has begun. However, it just takes two seconds to produce enough material to fill 90 seconds of video at normal speed. The fascinating: in slow motion, trivial movements such as pearls rolling along an object gain their own special aspect.

Mercedes-Benz – Sculpture

Sculpture

The challenge and solution

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